Tuesday, August 4, 2020

NEPOTISM AND THE BOLLYWOOD FILM INDUSTRY | WHAT KILLED THE ‘OUTSIDER’?


nepotism-bollywood-film-industry-sushant-outsider-dynasty
Designed: SharatChandran Nair

Please follow @thesundayblogpost on Instagram

Blog Written by: Kartik Nair

Note: The views expressed in this blog are entirely personal.

 

What is the first word that came to your mind when you saw the big image or the title? Was it favouritism, cronyism, partiality, patronage, or was it a wave of anger, frustration or sadness that you experienced? Or did you think of a recent incident which showed the ugly face of nepotism to the world? This blog on Nepotism and the Bollywood Film Industry is not just about the situation surrounding the mysterious death of Sushant Singh Rajput, it is about how nepotism as cancer that has crept up in our everyday life, and exists only to eat up and finish us as a whole. 

DEFINITION AND ORIGINS OF NEPOTISM

Nepotism is not new. But before I dive straight in and try and explain what it is all about and about its origins, its relevance in the present-day context, etc., I would like to give you a basic definition. Nepotism, in a nutshell, is favouritism or preferences granted to close ones or relatives due to familiar or blood relations, instead of rewarding proper candidates based on merit such as performance, personality, achievements and results to name a few. On the other hand, cronyism is favouritism to friends or contacts, again based on a relationship than merit.

As stated previously, the origin of nepotism is not recent. In the Middle ages, nephews of Popes and bishops were given important assignments, as owing to their vows, they couldn’t produce an offspring. The position based on preference had thus, started. One such example is the head of the Borgia family, Pope Callixtus III, who made one of his nephews, Rodrigo as a cardinal, who then rose to become Pope Alexander VI. Tamil poet and philosopher Thiruvalluvar in his Kural literature (Thirrukural) spoke about nepotism and favouritism as both evil and unwise, in as early as 500 AD. No wonder nepotism comes from the Italian word 'nepotismo' (Latin-Nepos meaning nephew.) And nepotism is rampant everywhere, right from the film industry to organizational positions, employment roles, politics, etc.

Empathize with a top-tier MBA grad who takes a massive study loan, studies his bottoms off for a couple of years, does gruelling assignments and then, finally manages to work at a family-oriented company. Doesn't it sound funny, when you think he will be presenting to his ‘boss’ (a 20-year old kid)? And guess what happens when he thinks he'll join the 'club' climb the ladder to join the family ranks. Well, that does not occur. We need to understand that most of these individuals are talented, qualified and skilled. But, let’s step in the shoes of the MBA grad for a moment to realize one thing. No matter how much he excels, he knows he would never join the ‘ruling class’ ranks.

NEPOTISM IN INDIA

We’ve all heard of rampant corruption in India at all levels, haven’t we? But what about nepotism? Disturbing as it may sound, nepotism is in bed with various industries; from politics to business, from religious organizations to industries, from arts and creators, and from the film industry to one of the places you may never think of it to exist: the Judiciary. Again, these are a few examples. Well, you might be still stuck at the judiciary, unable to believe it, aren't you? Well, I was as shocked as you when I was researching for my blog on nepotism in India today. There are allegations of appointments of judges and senior officials to the Supreme Court and High Courts, based on nepotism and favouritism, or even castism and regional preferences, as the offices of judges of the High Court and Supreme Court are done through a non-transparent collegium system, which recommends names to the President for an appointment. And yes, this is in accordance with the law and is done in a legally bound way. And before you start looking for it, no! – I will not be talking about the role nepotism plays in shaping internal political party developments or leadership.

This sense of belonging to a specific class is ingrained in the higher Indian economic order. In India, talent, hard work and performance are subordinate to dynasties or certain categories of people, if you may see it that way. And it is everywhere. Well, think about reservation in the Indian government hierarchy and here is a place with a 100% reservation for the family offspring for the upper ranks. A strong irony, isn't it? Looking at it from the hard-lined culture and societal way, the person tends to reflect less of himself and more of his family. Although I have made a separate section in this blog on nepotism in the Bollywood industry, think about the top actors who appear on the big screen. Yes, they are sons or daughters of current or former film stars, directors or writers. For hundreds and thousands of people flocking to the dream city of Mumbai, hoping to make it big, here is the hard, harsh reality. The probability of gaining prominence and rising to the top is almost non-existent.

Also, remember the MBA grad example I gave in the previous section? Well, let me tell you that almost 75% of India’s top business groups are family-owned, and in just last year had a combined wealth of over INR 26 Lakh Crore. Nepotism cripples us and encourages mediocrity, at all levels, and almost nobody no matter how the laws are structures is immune from that.

NEPOTISM AND ITS TRYST WITH THE BOLLYWOOD FILM INDUSTRY

As of now, there are varying theories behind the death of one of Bollywood’s most promising superstars, more importantly, an outsider who had to create a name for himself in a ‘surname-dominated’ industry. Whatever said and done, this debate on nepotism is a turning point not just in the Bollywood film industry, but for the larger Indian society as well. In a fast-paced world, a distinction between the portrayed self and the ideal self is a challenge for most people, more so in this industry. For a famous celebrity, the problem is to measure himself continuously in comparison to his personal markers in any industry, most probably for 'acceptance'. The present-day Bollywood film industry is primarily controlled by a set of few people or their families, popularly known as dynasties. The discrimination between star kids and outsiders have been going on ever since Bollywood acquired an industry status in 1998.

Bollywood failed Sushant. A look into his past, his memoirs reveal him seeking for acceptance in the industry. Here, the approval is not wrt. the viewers. It is for a handful of certain elites who set the rules in the Hindi film industry. For Sushant, his work was never given ‘due credit’ and was just considered as a talented outsider. Compare him with Arjun Kapoor for a second. (And no, do not laugh!) Arjun Kapoor may not be able to act at the same level, but even if the movie flops terribly, it still ends up making a profit or getting at a break-even point, thanks to various strategies used by industry bigwigs. More importantly, Arjun will get to do another role at a better cinema, if not worse. That is perhaps one of the biggest reasons for India producing few critically acclaimed movies in the biggest playground for actors, producers and financers in India-Bollywood. For a lot of players, the star kids are often seen as a failsafe to generate more significant revenues than to engage or promote real talent.

In a free, democratic country like India, a person can work with anyone; a director or a producer has each right to select the potential actor, the talent they would want to work with. The problem starts when such bigwigs begin creating classes or camps that disable the chance of fair opportunities for others.


Source: Internet | Concept and Design: SharatChandran Nair

What do you have to say regarding this? The fraternity, the family, called Bollywood? For me, it is nothing more than statutory messages (as a large number of them were part of the 'industry') or even crocodile tears, if I may call it that way. The definition of people being plastic is taken to a different, ridiculous dimension. Celebrity hairstylist Sapna Bhavnani spoke about the shallowness of the industry and how nobody was anybody’s friend. In the cold, cruel industry, one flop for outsiders meant them being treated as untouchables. The aftermath of Sushant’s death led to cases being filed against top industry figures. Also, he was removed from a lot of films, and some of his movies were not released. And this is not just Sushant. A lot of actors and actresses (outsiders) have been signed and dropped from projects for these ‘insiders’. Even for some outsiders who achieve a certain amount of celebrity status, they get little compliments and not real perks or incentives like those reserved for various star-kids. And Sushant knew this. In one of his videos about nepotism, he stated that nepotism could co-exist and nothing would happen, but if one, intentionally didn't allow the right talent to come up, there would be a problem. In a letter to one of his fans, he even begged people to watch his films, lest he is kicked out of Bollywood, and that he had no Godfather in the industry.

Unlike a lot of star-kids, Sushant was genuinely talented and bright and more importantly, was more of an intellectual character. One look at his social media posts reveal articles and posts about data analysis, physics, the galaxy, planets etc. The wide space. Ironical, isn't it? A star more interested in stars than merely making it to page-3 news. Bollywood may seem like one big happy family, but Sushant’s deaths have exposed a large structure with various cracks. But then, why was he not helped by this big family, which is Bollywood? Sushant Singh Rajput for me is not just an individual, it is a face, a voice of countless, talented artists who were ignored and poorly treated by this industry. There were Sushants before, there are, and there will be. We need to ensure that, in time, no other Sushant suffers again. And it has to start now.

Thank you, @sushantsinghrajput. You will be remembered for the right reasons.

**To send a message/to reach the author, click here.

**SharatChandran Nair is ever inquisitive for new ideas and designs and loves to learn and create visual content. 

If you like my blogs and would like to make a small contributing for me to keep the good work going, please do consider clicking here. You may donate as less as INR 100. :)

NOTE: DO NOT COPY ANY CONTENT OF THIS ESSAY/ARTICLE FOR ANY PURPOSE/S WITHOUT THE AUTHOR'S PERMISSION. PEOPLE WILLING TO USE THIS ARTICLE FOR ACADEMIC/RESEARCH PURPOSES NEED TO CITE THE AUTHOR AND THIS WEB PAGE. NOT DOING SO SHALL RESULT IN AN ACT OF PLAGIARISM.


Protected by Copyscape

Subscribe to The Sunday Blog Post Today :)

* indicates required